Extraordinary Problem Solvers & Creative Visionaries

With over 12 years of experience in SEO and digital marketing, Jonathan leads SwishDM as Managing Director, specializing in business development and campaign strategy. His expertise lies in solving complex SEO challenges for large companies, crafting strategies that drive real results.

Beyond the day-to-day, Jonathan enjoys sharing his insights at SEO conferences and on podcasts, helping businesses navigate the ever-evolving digital landscape.

When he’s not optimizing campaigns, you might find him perfecting the art of smoking meat, enjoying a good cigar, or diving into new languages—because mastering algorithms and mastering flavors go hand in hand.

Since 2015, Lyndsay has been at the heart of content strategy, specializing in eCommerce content creation. As SwishDM’s Director of Content, she bridges the gap between site owners, SEOs, and writers to craft highly optimized content that ranks and converts.

What she loves most about her role is the ever-evolving nature of digital marketing—no two days are the same, and there’s always something new to learn.

Outside of work, you’ll find Lyndsay experimenting in the kitchen or diving into the world of quilting—an interest she hopes to turn into a full-fledged hobby.

As SwishDM’s Director of Operations, Zeke has been immersed in SEO and digital marketing since 2015, bringing a decade of experience to the team. His role keeps the agency running smoothly, ensuring strategies, workflows, and data-driven decisions align for maximum impact.

While operations and data analysis are key parts of his job, it’s the people he works with that make it truly rewarding.

Outside of work, Zeke is either gaming, traveling, or (by his own admission) not doing much else. But hey, when you’re great at what you do, why complicate things?

Since 2013, Thanh has been deep in the world of SEO, mastering the technical and on-page elements that make websites thrive. Starting his digital marketing journey at university, he quickly climbed the ranks, leading SEO efforts at multiple companies before joining SwishDM in 2019.

As our Head of SEO, Thanh thrives on tackling complex challenges across different clients and industries. The tougher the problem, the more he enjoys solving it.

Outside of work, you’ll probably find Thanh in the gym—six days a week, no less! He’s also a casual basketball fan and a dedicated language learner, currently competing in the Amethyst league for Korean and Sapphire league for Japanese on Duolingo.

With over five years of experience in SEO, Scott specializes in keyword research and content strategy, helping brands connect with their audiences through smart, data-driven approaches.

What sets Scott apart is his passion for collaboration—whether it’s working with the team to develop custom tools for clients or creating innovative internal solutions that make workflows smoother.

Outside of work, Scott swaps algorithms for asphalt, enjoying the freedom of riding motorcycles. Whether it’s fine-tuning content strategies or navigating winding roads, he’s always looking for the best route forward.

As one of SwishDM’s Junior SEOs, Talia covers an impressive amount of ground, from keyword research and competitor analysis to content audits, meta optimization, and GEO. Her work helps clients improve organic visibility by turning data into clear, actionable recommendations.

What drives Talia is strategy: mapping out the plan, then pushing AI tools to their limits with meta prompting and custom skills to bring it to life. She’s a sponge for knowledge, soaking up everything she can from the more seasoned members of the team, and quickly proving that experience isn’t the only thing that delivers results.

Outside of work, Talia keeps moving, dancing, pilates, and the gym, while also learning guitar, reading, and watching science documentaries she swears she’ll remember this time. Whether it’s a workout routine or a content strategy, she’s all about steady reps and constant improvement.

With over 22 years of experience in digital marketing, Dan brings an abundance of knowledge to SwishDM, specializing in keyword analysis and content strategy. His expertise helps brands create content that not only ranks but truly resonates.

Beyond SEO, Dan is always on the hunt for the latest AI tools, pushing their limits to develop custom automations that compliment workflows and boost efficiency across the agency.

When he’s not optimizing search strategies or fine-tuning AI processes, you’ll find Dan staying active with fitness training—because peak performance isn’t just for websites!

Lina joined SwishDM in 2022 as an SEO Assistant, specializing in content uploading, information research, and data entry. Her keen eye for detail helps keep content organized and optimized across various projects.

One of her favorite aspects of the job is the flexibility it offers—allowing her to balance productivity with personal passions.

When she’s not working behind the scenes on SEO, you’ll likely find Lina outdoors, exploring new trails and embracing her love for hiking.

As SwishDM’s Content Manager, Sean plays a key role in crafting high-quality content strategies for clients. From planning monthly content calendars to editing and refining blog posts, he ensures that every piece is optimized before it reaches the client for approval.

With nearly four years of experience in content creation, Sean made the leap into SEO and digital marketing in early 2024—and hasn’t looked back since. He thrives in a fast-paced, collaborative environment, constantly learning from his colleagues, writers, and clients.

Outside of work, Sean is a dedicated music enthusiast with an ever-growing vinyl collection (approaching 100 records and counting). He also dabbles in guitar and bass—though he humbly admits he’s no rockstar just yet. And when he’s not immersed in music, he’s cheering on Leeds United.

As Content Manager & Editor, Leah ensures that every piece of content leaving SwishDM is engaging, purposeful, and aligned with clients’ goals. With more than 3.5 years of experience creating SEO-focused content across a range of industries, she specializes in writing, proofreading, and editing everything from blog posts to website copy.

What sets Leah apart is her belief that great content should deliver genuine value rather than simply hit a word count. She’s passionate about helping clients turn their ideas into messaging that truly resonates—content that drives organic visibility because it’s worth reading, not just well-optimized.

Outside of work, Leah is a devoted Formula 1 fan who has written for a popular print motorsport magazine, and she loves reading, films, and live music. She also ranked in the top 0.005% of The Weeknd listeners worldwide on Spotify—proof that when Leah commits to something, she really commits.

As Head of Digital PR, Stephanie brings 5 years of experience building the bridges that matter—between brands, journalists, and the stories that get covered. From campaign creation and strategy to link building, her work earns clients strong brand visibility in the press and the kind of meaningful backlinks that move the needle.

What sets Stephanie apart is her knack for relationships. By fostering genuine connections with both journalists and clients, she consistently lands high-impact coverage—and she knows a thing or two about going viral, having once posted an Instagram reel that hit 1 million views and landed her a social media manager job with no experience or interview.

Outside of work, Stephanie balances mum life with fitness, fashion, and football (up the LFC!) from her home in the Lake District. Whether it’s a PR campaign or a Liverpool counter-attack, she knows the best results come from a well-executed game plan.